In order to find other subcultures I started looking around in all different information resources I could think off. Offcourse I looked on the internet, on certain blogs and youtube for instance. I also spoke to a lot of people I know, from artists (Studio Roosegaarde, Rock Academie, St. Joost Kunst Academie) to engineers (Enviu, classmates). And I also read a lot of lifestyle magazines like Bright and Wired. I even called with the head-editor at Blend magazine.
The first subculture I foud I called the Tech-Adepts. Technology is very important to them Technology is an intergral party of everyone’s life, but for these people technology is a way of life and it affects almost everything the do. They love technology and use high-tech porducts, or make them theirselves. They feel that technology is impowering, and do a lot of research. They usually are in their 30’s, and are highly educated with stable jobs (Entreentrepreneur, Patent Office, Biologist, Space – programm, etc.). They usually live in urban area’s and are generally male.
There are a number of characteristics that define the Tech-Adept:
• Big interest in the newest technology (everything from sensors, to materials, gadgets, toys, etc.).
• They use the newest and latest technology.
• Staying on top of technological development is very important, constant research.
• Sharing technology (amongst themselves and with the world.
• Using a lot of Alfa en Beta versions of products or sites. Trying to improve them.
• Constant information feed.
• They don’t use “oldfashion media” such as tv or newspaper.
• They meet in groups, but usually one on one, for serious conversation.
• The computer isn’t perfect, looking for the ultimate device.
Tech-Adepst use technology in a lot of ways. They make their own products using the latest technology; professionally (resaurch), communication (phone tracks location and acts ocordingly) for fun,everyday life (key knows when it’s home, and artistically as shown on this image (Liquid Space 6.0 by Studio Roosegaarde).
Tech-Adepst used to feel embaressed about their interests, but now feel that, being early adaptors, they are on top of technology and all the possillity’s it offers. They know more about this subject then the average person does. The evolution of technology isn’t going to stop, so you might just aswell be on top of it.
Another subculture a came across was the Deaf-Culture. This is a subculture within the the deaf of hearingly impaired community. Being deaf is seen by almost everybody as a handycap. But in Deaf culture, they see being deaf as a variation in human diversity, just like being blonde or brunette for instance.
There are a few characteritics that can be seen in this culture:
• Are usually deaf from birth or young age.
• They write deaf wiht a capital D, in speech Big D Deaf.
• See themsleves as cultural deaf.
• Being completely deaf isn’t necessary to be a part of this culture.
• Being deaf is a difference in human experience rather than a disability.
• In this community, being deaf is a pro.
• Most of the people in Deaf culture want deaf children.
It is defenitely possible to see Deaf-Culture as a separate culture. They share the same values, hisory, art, and language.
Within this subculture there are a few values that are very important:
• Sign language: is seen as the commen language. It’s importend to feel positive about signlanguage.
• Keeping a high awareness of each others environment.
• Introductions are very important.
• Showing up early.
• Possitive attitude towwards deafness.
• Rejection of hearing aids, etc. They see them as a threat.
• Communication with a lot of eye contact, pointing and waving, touching.
In the last persentation, Presentation Wood, I hade to present these two subcultures. After the presentation the Deaf-Culture was choosen.
Before starting with the next stage, designing concepts, I first want to go deeper in to this subculture and do some more research. I want to find a youthculure within the Deaf-Culture. From there on I will try to define some demands that are neccecary to come up with concepts.
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